The Confederation of Indian Industry (CII) works to create and sustain an environment conducive to the development of India, partnering industry, Government, and civil society, through advisory and consultative processes.
CII is a non-government, not-for-pro t, industry-led and industry-managed organization, playing a proactive role in India's development process. Founded in 1895, India's premier business association has over 8000 members, from the private as well as public sectors, including SMEs and MNCs, and an indirect membership of over 200,000 enterprises from around 240 national and regional sectoral industry bodies.
The CII theme for 2016-17, Building National Competitiveness, emphasizes Industry's role in partnering Government to accelerate competitiveness across sectors, with sustained global competitiveness as the goal. The focus is on six key enablers: Human Development; Corporate Integrity and Good Citizenship; Ease of Doing Business; Innovation and Technical Capability; Sustainability; and Integration with the World.
With 66 oﬃces, including 9 Centres of Excellence, in India, and 9 overseas oﬃces in Australia, Bahrain, China, Egypt, France, Germany, Singapore, UK, and USA, as well as institutional partnerships with 320 counterpart organizations in 106 countries, CII serves as a reference point for Indian industry and the international business community.
Incredible India Global Tourism Mart (IIGTM) is an event being organized by Ministry of Tourism (MOT), Government of India with Confederation of Indian Industry (CII) and Federation of Associations in Indian Tourism & Hospitality (FAITH) as Partners. Ministry of Tourism (MOT) is the nodal agency for the formulation of national policies and programmes for the development and promotion of tourism in the country. It plays a crucial role in coordinating and supplementing the eﬀorts of the State/Union Territory Governments for developing tourism infrastructure, catalyzing private investment, strengthening promotional and marketing eﬀorts and in providing trained manpower resources. The functions of the Ministry in this regard mainly consist of all Policy Matters, including Development Policies, Incentives, External Assistance, Manpower Development, Promotion & Marketing and Investment Facilitation.
The Ministry of Tourism has a field formation of 20 oﬃces within the country and 14 oﬃces overseas viz. namely Australia, Canada, China, France, Germany, Italy, Japan, Netherlands, Singapore, South Africa.
The overseas oﬃces are primarily responsible for tourism promotion and marketing in their respective areas and the eld oﬃces in India are responsible for providing information service and facilitating tourists and monitoring the progress of eld projects.
The Incredible India campaign, a successful Destination Branding initiative to position India as an incredible world-class tourist destination is the initiative of the Ministry of Tourism. This campaign today spans across various media including Print, Television, Online and Outdoor etc. covering all important source markets across the world.
A recent initiative of the Ministry is the operation of a 24x7 toll-free multilingual helpline 1800111363 (short code 1363) to facilitate our tourists and provide support and information relating to travel in India. The helpline has been made available in English, Hindi and 10 international languages (Arabic, French, German, Italian, Japanese, Korean, Chinese, Portuguese, Russian and Spanish) to help both domestic and international tourists.
To give a collective voice to the Tourism & Hospitality Industry and to promote tourism all the national associations in the Tourism Sector that includes Travel, Tour Operation, Transport, Adventure, Hotels, Restaurants, Exhibitions & Conventions etc. have come together and formed Federation of Associations in Indian Tourism and Hospitality (FAITH).
All member associations were propagating issues of their concern with the Central & State Governments whereas, FAITH encompasses all and takes up issues cutting across all segments which has been taken very positively by the authorities. It has also made things easier for the Government to tackle the contencious issues which will help unlocking tourism potential in the country.